Growing up in Jamaica, I was well aware of the beautiful white sand beaches on the island’s well known northcoast resorts like Ocho Rios, Montego Bay and Negril. However it was only in my early adulthood that I read an article about Treasure Beach and found out about their beautiful beaches for the first time.
Located on Jamaica’s south coast in the breadbasket parish of St. Elizabeth, Treasure Beach was first inhabited by the Tainos. Like its north coast counterpart Ocho Rios was a fisherman’s beach until its tourist potential was discovered. Since then a number of hotels, villas and guest houses have been established. Fishing is still the mainstay of the area.
In 2001, Treasure Beach received a major boost to its tourism with the inaugural staging of the Calabash Literary Festival which was held annually until 2010 and since then, every other year. At this time, all hotel rooms in the surrounding areas are fully booked.
Inspite of its discovery as a tourist destination, Treasure Beach has retained its rustic, unspoiled charm.